Depending on what news sites you read, you may be familiar with justin.tv (justin.tv blog). Since March 19th, 2007, Justin has been wearing a camera attached to his hat 24/7, and streaming the video and accompanying audio over the internet for everybody to watch. All of this has been run out of a single two bedroom apartment in San Francisco.
Many things have happened since the camera was first turned on. A viewer prank called the police and reported a stabbing in the apartment. Shortly afterwards, the police entered the apartment with guns drawn, amusing viewers around the world who were watching it live. The next day, somebody reported a fire and six firetrucks showed up, though to the viewers’ dismay it was not aired live (techcrunch).
Other problems are occurring too. Other tenants are complaining about the traffic at all hours of the night. Tenants have also complained that they were getting filmed in common areas without their permission (SF Chronicle).
All of this has obviously upset the landlords, Trinity Management Services, who operates over 50 apartment complexes in San Francisco. After searching the apartment a few times looking for lease violations, they eventually filed for eviction against justin.tv. Not only that, but they have stopped renting other apartments to applicants for simply knowing Justin.
As a landlord, I can completely understand why Trinity would want to get rid of these guys. It seems like the case should be pretty straightforward, if they’re violating the lease, causing the other tenants to complain, and disturbing the peace: kick them out.
However, then the situation got sticky for Trinity.
With all the publicity that the justin.tv team commands, websites sprung up to try to stop the eviction. Sites like Don’t Evict Justin were put up in an attempt to bring down the management company, using all tactics possible, including digging up dirt and court documents. Worse yet, it appears that a lot of Trinity’s business comes from young entrepreneurs/professionals, which means that by fighting justin.tv they may end up alienate a significant part of their tenant base.
I find it somewhat odd that these young entrepreneurs do not empathize more with their landlords and the other tenants. They are callously disrupting the lives of the other tenants as well as impacting the business of Trinity. It is sad to see that they’re taking the all-too-common “Landlords are Evil, Screw ‘Em” stance and ignoring everybody else.
My question for the Shmandlord readers is, what should Trinity do? How could a landlord protect themselves against this (although obviously the probability that it would happen to any given landlord is virtually zero)?